Which entity is responsible for overseeing prescription drug advertising?

The Office of Prescription Drug Promotion (OPDP) is the entity specifically charged with overseeing prescription drug advertising. This office is part of the Food and Drug Administration (FDA) and focuses on ensuring that promotional materials for prescription drugs comply with regulatory requirements. This includes reviewing advertisements and promotional materials to ensure they are not misleading and provide balanced information regarding the risks and benefits of the drugs being advertised.

The OPDP's role is critical in maintaining the integrity of prescription drug promotion by enforcing regulations that protect consumers from false or deceptive claims. Their oversight includes monitoring advertising practices to ensure they adhere to guidelines, which helps promote public health and safety.