What is the function of the Office of Prescription Drug Promotion (OPDP)?

The Office of Prescription Drug Promotion (OPDP) plays a crucial role in the regulatory framework of pharmaceuticals by overseeing the promotion and advertising of prescription drugs. Its primary mission is to ensure that promotional materials are truthful, balanced, and adequately substantiated, preventing misleading claims that could negatively impact public health.

The OPDP reviews promotional materials before they are disseminated to ensure compliance with the Federal Food, Drug, and Cosmetic Act and related regulations. This includes assessing advertisements and promotional labeling for prescription drugs to confirm they contain all necessary information, including potential side effects and risks associated with the drug.

By focusing on the accuracy of drug promotion, the OPDP aims to support informed decision-making among healthcare professionals and patients, fostering public confidence in the drug approval and marketing process. This function is vital in a landscape where pharmaceutical advertising can significantly influence prescribing practices and patient awareness.